"For what it’s worth, it’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you’re not, I hope you find the strength to start over." – F Scott Fitzgerald
Meet Cynthia, she is a Toronto-based UI/UX designer, creative director and photographer, fulfilling ten years of design and photography. She’s also the creator of digital storytelling platform, Pinch of Chic, which launched in 2014— creating and collaborating with both high-profiled and independent labels through creative directing and producing digital content in her pass time.
During the day, she’s a senior designer at Shopify, building products and campaigns to help support and shape the lives of merchants and overall commerce. When she’s not working, she can be found cooking, painting or as of recently, felting wool sculptures.
Her work can been seen on her website and Instagram. Beautiful stories are told through her thoughtfully curated photographs, inspiring and enjoyed by many— both creatives and non creatives.
As part of our International Women's Day feature, we asked Cynthia a few questions pertaining to her work.
What’s the most important piece of advice you’d give to a woman thinking of starting in her career?
Start somewhere and continue to push yourself— educate yourself, network and insert yourself in different communities. I'd like to think that where you start doesn’t matter, just like your first home won’t exactly be your dream home— it may not be exactly where you envision yourself to be, however, it’s a constant work in progress and growth journey. That journey itself can take you to so many undiscovered places and experiences.
How is your personality reflected in your life?
I’m a Personality Type 7 - the enthusiast and ENFJ-T (like Obama and Oprah 😂).
Apart from being a list person with the constant aim to be highly productive, I'm pretty optimistic and open, which has allowed me to connect with so many diverse and beautiful individuals. When I was younger, my big, broad goal was for me to enter some sort of high status position in a company, which was very much money driven. Now that I’ve matured over the years, my goals have further distilled to just ensuring that I maintain my freedom in life, capturing a good balance with work, privilege to travel, and carve out enough time to spend on my passions.
How do you overcome creative blocks?
I tend to take time away from the creative task at hand and either research other forms of creative that may either influence or inform what I’m looking to convey or execute on. I’ll try to share what I have with others in the creative realm to get their thoughts and opinions, because additional fresh eyes are so very helpful to giving you that extra push and chance to also collaborate.
I tell myself that when I say ‘no’ to one thing, I’m saying ‘yes’ to another thing. Prioritizing is key, especially for yourself.
"A creative man is motivated by the desire to achieve, not by the desire to beat others." – Ayn Rand
Thank you Cynthia for taking part in our International Women's Day Feature.